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Thursday, July 18, 2024

The Launch of Google’s New Chat Bot Is a “Code Red” for the Company’s Search Business

TechThe Launch of Google's New Chat Bot Is a "Code Red" for the Company's Search Business

A few of technologies, such as Netscape’s web browser, Google’s search engine, and Apple’s iPhone, have genuinely upended the tech sector during the last three decades and made what came before them appear like lumbering dinosaurs. These items have been among the most influential in the world.

An experimental chat bot known as ChatGPT presented its case to be the sector’s next significant industrial disruptor around three weeks ago. Instead than merely providing a list of links to other websites, it is able to provide the information in clear and understandable terms. It is able to describe topics in ways that are simple enough for individuals to grasp. It is also capable of generating ideas from scratch, such as company strategies, recommendations for Christmas gifts, subjects for blog posts, and vacation plans.

The introduction of ChatGPT prompted the management of Google to issue a “code red,” despite the fact that the software has a significant amount of space for development. This was the equivalent of calling the fire department for Google. Some people are concerned that the firm may be getting close to a moment that the most successful companies in Silicon Valley dread: the coming of a massive technical shift that has the potential to completely disrupt the business.

The Google search engine has been the most popular entry point for users all around the globe to the internet for more than twenty years. But with a new kind of chat bot technology on the horizon, which is ready to reinvent or perhaps replace existing search engines, Google might be facing the first real challenge to its primary search business. One of Google’s executives compared the initiatives to a “make or break” scenario for the company’s future.

OpenAI is an aggressive research lab that has published ChatGPT; Google is one of the many other firms, laboratories, and researchers who have contributed to the development of this technology. Due of the many ways in which the technology might hurt the company’s revenue, many industry analysts fear that the IT behemoth may have difficulty competing with the more recent and smaller businesses that are building chat bots.

Artificial intelligence technology has been extensively explored by Google, as it has been by a number of other large technology businesses. Google has spent many years working on chat bots. Google has already developed a chat bot that has the potential to compete with ChatGPT. In point of fact, the technology that lies at the core of OpenAI’s conversation bot was created by academics working at Google.

In the summer, a Google developer by the name of Blake Lemoine claimed that the company’s chat bot, which goes by the name LaMDA and stands for Language Model for Dialogue Applications, was sentient. This claim garnered a great deal of attention. This was not the case, but the technology demonstrated how much progress has been made in the field of chat bot technology during the last several months.

However, given that this new technology is not suited to the delivery of digital advertisements, which accounted for more than 80 percent of the company’s income in the previous fiscal year, Google may be hesitant to use it as a substitute for online search.

All of this might cause consumers to turn against Google, which would be detrimental to the company brand that the company has spent decades cultivating. As the example of OpenAI demonstrates, younger businesses may be more ready to take a gamble on expansion despite the possibility of receiving complaints.

Even if Google is successful in perfecting chat bots, the corporation still has to address another problem: would this technology compete with the company’s very profitable search ads? If a chat bot is replying to people’s questions with succinct words, there will be less opportunities for users to click on links to advertisements.

Amr Awadallah, a former employee of Yahoo and Google who now owns the start-up Vectara, which is developing technology that is comparable to that of Google, said that the latter company “has a business model problem.” If Google always provides you with the solution you’re looking for, you won’t be interested in clicking on any of their adverts.

According to a memo and an audio recording that were obtained by The New York Times, Google’s Chief Executive Sundar Pichai has been involved in a series of meetings to define Google’s artificial intelligence (AI) strategy, and he has upended the work of numerous groups inside the company to respond to the threat that ChatGPT poses. Sundar Pichai has also been involved in defining Google’s AI strategy. In addition, workers have been charged with developing artificial intelligence products that are capable of creating artwork and other visuals. One such product is OpenAI’s DALL-E technology, which has been used by more than three million individuals.

Teams from Google’s research, Trust and Safety, and other departments have been reassigned to assist in the development and deployment of new artificial intelligence prototypes and products beginning today and continuing until a big conference that is anticipated to be held by Google in May.

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