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McDonald’s continues its commitment to uplifting and assisting members of the black community as well as cultural pioneers

BusinessMcDonald's continues its commitment to uplifting and assisting members of the black community as well as cultural pioneers

Entrepreneurs, activists, and those interested in changing culture are being solicited. McDonald’s USA made the announcement about the Black & Positively Golden Change Leaders programme today. This programme is an endeavour to empower the next wave of visionaries who are transforming the world, one community at a time. The Black and Positively Golden movement, which got its start with the McDonald’s Future 22 initiative earlier this year, is being promoted via a year-long campaign that is a component of it. The Golden Arches are pleased to announce that they will be lending their platform and providing financial resources to a select group of ten visionaries between the ages of 18 and 30, in order to assist in supporting and cultivating their community-driven goals.

Marcysa “Horizem” Brown, a competitive gamer and a 2022 Future 22 leader, said that the McDonald’s Future 22 programme allowed her to access opportunities that she had previously been unaware of. I will be eternally thankful to have had the opportunity to participate in such a once-in-a-lifetime event. I can’t wait to see who the Change Leaders are who will be chosen!”

The application period for McDChangeLeaders.com is already open and will remain open until October 9, 2022. Applicants are asked to tell their tales about how they are making an impact on their community via the medium of a short video. Those who are chosen to participate in McDonald’s Change Leaders programme will receive financial assistance from McDonald’s to further help their cause. They will also have the opportunity to raise awareness of their work in a national advertising campaign, and they will be featured on McDonald’s Black & Positively Golden Instagram account, which is @wearegolden.

According to Veronica Thompson, Director of Cultural Engagement & Activations for McDonald’s USA, “Through the Black & Positively Golden Change Leaders programme, we’re honoured to celebrate individuals, including our own crew, who embrace giving back to their communities, a value espoused daily by the company and our Owner/Operators.” As McDonald’s continues to nourish and develop the communities it serves, “We look forward to expanding on the McDonald’s Future 22 platform and shining the spotlight on a new generation of exceptional leaders,” the company said in a statement.

The Black and Positively Golden organisation is working hard to cultivate prosperous futures in the communities it serves, and one of the many ways it does this is via programmes like the McDonald’s Black and Positively Golden Change Leaders initiative. More than sixty-five years ago, McDonald’s began providing financial assistance to students attending Historically Black Colleges and Universities (HBCUs) as well as forming fruitful partnerships with community organisations such as the National Urban League, the NAACP, Boys & Girls Clubs of America, and many others. These efforts have had a positive impact on the Black community. And McDonald’s would like to take this opportunity to congratulate the National Black McDonald’s Operators Association on 50 successful years of business ownership and service to the community.

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