LG Display, the world’s top inventor of display technologies, said today that it would showcase cutting-edge displays and solutions for the automotive industry at CES 2023. Through these new developments, the firm will reinforce its leadership position and concentrate more on its automotive business, a powerful future growth engine and a significant contributor to its made-to-order business, while increasing its industry competitiveness.
LG Display will introduce cutting-edge automotive displays based on its core technologies, including P-OLED and LTPS LCD, while showcasing an autonomous concept car outfitted with a variety of innovative and futuristic automotive displays, including the industry’s first 18-inch Slidable automotive OLED panel.
LG Display’s unique automotive P-OLED is based on Tandem OLED technology, a double-layered organic light-emitting diode with two organic light-emitting layers that provide better brightness and endurance than single-layered OLED. In 2019, the firm became the first panel manufacturer to successfully mass-produce its first-generation Tandem OLED. This year, the company will begin mass-producing the second-generation Tandem OLED. In comparison to the previous generation, the second generation of Tandem OLED will enhance brightness and durability while decreasing energy usage by around 40 percent.
LG Display’s P-OLED decreases both power usage and weight by combining Tandem OLED with a plastic substrate. When this new technology is used to electric cars, it will significantly improve their energy efficiency, making it a critical component of future automobiles.
From manufacture to disposal, LG Display’s vehicle P-OLED displays conform to worldwide environmental requirements and reduce dangerous compounds. The vehicle P-OLED displays manufactured by LG Display are the first of their type to get the Eco-Product Certification Mark from SGS.
In addition, LG Display will debut its new Advanced Thin OLED (ATO) display, which achieves a slim design with a 20% reduction in thickness compared to standard OLED displays, as well as superior image quality based on the same Tandem OLED technology as its P-OLED displays. With this cutting-edge and affordable technology, the firm will further extend its market share.
The business will also debut cutting-edge automotive goods based on its distinctive LTPS LCD technology, which allows bigger and higher-resolution displays than conventional LCDs, at this year’s CES. LG Display’s 57-inch LCD, the world’s biggest car LCD display, enhances driving experiences by spanning the whole dashboard from the left pillar to the right pillar, therefore establishing a new bar for driving experiences. The unique 12.3-inch glasses-free 3D LCD Cluster provides the driver with real-time, 3D road information by monitoring the driver’s gaze. Switchable Privacy Mode is another first-of-its-kind automotive technology LG Display will introduce at CES 2023. It is designed to assist drivers concentrate on the front view rather than being distracted by the side view of the passenger’s display by regulating viewing angles.
LG Display will present a self-driving prototype vehicle outfitted with displays of the next generation, featuring 18-inch Slidable automotive OLED and Transparent OLED screens. Inside this completely autonomous prototype vehicle, the unique Slidable automotive OLED display is typically concealed in the ceiling and extended downwards while viewing movies. In addition, the side glass of this future car is fitted with a 55-inch Transparent OLED for seeing the outside landscape while simultaneously viewing different material and information.
LG Display will launch items that will dominate the premium vehicle market. As the business launches commercialization of its 30-inch range of vehicle P-OLEDs this year, it has now set its eyes on a 50-inch expansion.
In addition, LG Display will introduce its most recent invention, Thin Actuator Sound Solution, which enhances the onboard entertainment experience for all passengers with its 22.2 channel sound. The Consumer Technology Association (CTA) has recognised this CES® 2023 Innovation Award (‘In-Vehicle Entertainment & Safety’ category) winner for its space efficiency, design innovation, sound experience innovation, and eco-friendliness.
The Thin Actuator Sound Solution is exceptionally thin and lightweight thanks to LG Display’s film-type exciter technology, which enables it to vibrate off display panels and other internal components to provide the richest, most 3D-immersive sound experience.
Byeong-koo Kim, Senior Vice President and Head of Auto Business Group at LG Display, stated, “We will continue to strengthen our Order-to-Order business’s competitiveness through quality control and stable supply capabilities based on our unmatched technologies, particularly our P-OLED and LTPS LCD technologies.”